Customers loved what B&N was doing on the tablet front the Nook Color was their most successful tablet ever, with millions sold in Q4 2010. This device featured a very innovative design and instead of using a vanilla version of Android they heavily skinned it, similar to what Amazon did with their Fire OS. The same year the Apple iPad was released in 2010, B&N had a few e-ink readers under their belt and decided to release a very unique Nook Color. Part of the booksellers early success was being able to push their hardware in hundreds of bookstores all over the US and trained staff that could address questions and concerns. The only players of note in the industry was Amazon, who had yet to develop any kind of retail sales channels and Sony who had very good distribution. The world was a very different place in 2009 when Barnes and Noble first started to get involved with making their own e-readers and developing a fully fledged digital bookstore. Customers responded and the first four years were very kind, in terms of sales and satisfaction levels among users. When they first got into the game their products were very distinctive in the marketplace and they stood out in a crowded marketplace. Barnes and Noble has been designing e-readers since 2009 and the bookseller has released over 7 different devices with two more on the way shortly.
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